Keep Color is a blend of electronic-wankery, alternative rock and pop. While in theory, such genre-bending may have some appeal to hipness, the truth is hipness doesn't substitute for good music, and theories are useless until put into practice. Unfortunately, when put to practice, Keep Color is the latest tofu product of experimental music: tasteless, bland, and forgettable.

The Republic Tigers try to achieve a soothing electronic semi-ambience throughout the Keep Color, akin (in theory) to the likes of Coldplay and Radiohead. Generally the electronic element never amounts to anything more than a boring background noise that occasionally tries too hard and fails miserably to rise above mediocrity and into the realms of epic. Keep Color remains nothing more than another plastic pop album in a slightly different package. For truly euphoric psychedelia and exuberant symphonic pop, listen to The Flaming Lips' The Soft Bulletin.

This Reviewer's Rating: 2.5 / 5