|
In an unprecedented and exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) Campaign and Radiohead have partnered to produce a music video for Radiohead's track "All I Need" off the album In Rainbows. The music video has premiered globally on all MTV platforms since May 1st and will potentially be seen in 560 million households worldwide.
The video was created for the "MTV EXIT Campaign in Asia and the Pacific ", an initiative produced in partnership with the United States Agency for International Development, USAID.
An innovative and creative example of fusing musical content with Radiohead and MTV's pro-social messaging will air on MTV, MTV2, mtvU, MTV Tr3s, MTV.com and MTV Hits. Also, New York pedestrians roaming Times Square can catch "All I Need" when it plays on the massive MTV 44 video screen.
The partnership between MTV EXIT and Radiohead extends beyond the "All I Need" music video. At each of the concerts on Radiohead's upcoming tour of North America, Europe, and Asia , youth activists belonging to local anti-human trafficking organizations will be distributing key information about trafficking. This follows similar concert tour collaboration with US rock band R.E.M.
"I think it is cool that MTV is taking on this issue. The video is a powerful piece and I hope that the emotion of the song will jump out at people in the context of these images of exploitation", said Thom Yorke of Radiohead. He added, "I'm proud that the song and the video will help to raise awareness of this issue around the world."
The "All I Need" video was filmed in Australia by Oscar-winning Cinematographer, John Seale (The English Patient, Cold Mountain), and award-winning director, Steve Rogers. It provides insight into the realities of trafficking, emphasizes that everyone plays a role in the issue, and provides a link to information about how to help end exploitation and trafficking. The video itself is shown in split screen: one side depicting a day in the life of a young child from an affluent, developed area; the other showing the day in the life of a child being forced to work in a sweatshop.
"Trafficking is a crime which violates the basic rights of its victims: the rights to freedom, equality, and dignity. We endeavor to support and advocate these rights - and empower our audience - through initiatives like MTV EXIT and other MTV projects," said the Vice Chairman of MTV Networks, Bill Roedy.
For more information on how to support the fight against human trafficking, visit MTV EXIT. Watch the full "All I Need" video as well as an exclusive interview with Radiohead's Thom Yorke on child labor.
Newer news items:
Older news items:
|
