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| Reese Witherspoon Global Ambassador |
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| News Briefs - Event | |
| Written by Jenna Bensoussan | |
| Wednesday, 11 June 2008 | |
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 Photo: Junko Kimura/WireImage As Avon's Global Ambassador, Ms. Witherspoon is Honorary Chairman of the Avon Foundation, which is focused on breast cancer, domestic violence and emergency relief initiatives. She is also the spokeswoman for Avon's beauty brands and Sales Representatives. Today, she highlighted critical concern for the plight and lack of support for women in the Asia region suffering from breast cancer. In Kochuan, Tokyo, Ms. Witherspoon attended an intimate Tea Ceremony dressed in a traditional Japanese kimono, which was made by a designer from the same family that has dressed the Japanese Imperial Family for weddings since 1952. The Tea Ceremony, which is a multi-faceted traditional activity designed to capture the spirit of healing the body, mind and soul, offered an open forum to discuss breast cancer issues and needs in Asia, which is a critical topic due to a lack of screening facilities and the stigma still often faced by those diagnosed with the disease.          |
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