| 2008 VMAs Set to Air Live From Paramount Pictures |
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| News Briefs - Television | ||||||||
| Written by Daniel Sargeant | ||||||||
| Tuesday, 24 June 2008 | ||||||||
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The star-studded awards show will be staged over city streets, rooftops, and sound stages utilizing all that the legendary Paramount Pictures studios lot have to offer. Also, MTV will empower their audience to executive produce this year’s show, including giving them the opportunity to decide this year’s nominees, helping to create an awards show with the music they love. MTV’s 25th annual Video Music Awards will air live and only one time in its original incarnation, on Sunday, September 7, 2008 at 9 p.m. (Live ET/Tape Delayed PT). Host, performers, nominees, and presenters for the 2008 MTV Video Music Awards will be announced at a later date. “With Paramount Pictures as the ideal setting, the glamour and musical heritage of L.A. are sure to be catalysts for creating explosive pop culture moments that the VMAs are known for,” said Toffler. “By anointing our audience as un-official executive producers, this year’s VMAs will live and breathe the music they love and we’re looking forward to producing a complete music experience that will connect to them beyond television.”“Paramount is proud to serve for the first time, as the host of the VMAs,” said Brad Grey, Chairman and CEO of Paramount Pictures. “Combining the rich history of the Paramount lot with MTV’s cutting-edge show will make this one of the year’s most exciting and memorable events.” “The City of Los Angeles is proud to host the MTV Video Music Awards,” said City of Los Angeles Mayor Antonio Villaraigosa. “There is no better place to hold one of the music industry’s most exciting awards shows than right here in Los Angeles, the entertainment capital of the world. We will roll out the red carpet for MTV and allow this awards show to not only recognizes the best in music, but to also celebrate the creative talent and diversity our great city has to offer.” MTV has tapped Jesse Ignjatovic once again to executive produce this year’s “MTV Video Music Awards.” Ignjatovic spent many years as Vice President of Music & Talent Development, creating, executive producing and developing shows like, MTV Ultimate Mash Ups featuring Jay-Z/Linkin Park, Life & Rhymes of…, J Lo’s Dancelife, Snoop Dogg’s Doggy Fizzle, Meet The Barkers, and MTV Icon. In 2007, Ignjatovic launched Den of Thieves and has been able to continue his incredible relationship with MTV, Executive Producing the “2007 MTV Video Music Awards” and most recently, the new music series “FNMTV Premieres.”
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The 2008 MTV Video Music Awards are headed
to Hollywood to celebrate the rock ‘n roll spirit of music in celebrity
playground, Los Angeles. What better way to do that than to take over a
Hollywood movie lot and produce the most ambitious and creative music
awards show while also paying tribute to the musical heritage that Los
Angeles is known for?
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