Film Bits

Do you want to be an X-MEN for a day?

WHITE CASTLE® AND TWENTIETH CENTURY FOX OFFER FANS A CHANCE
TO BECOME AN X-MEN FOR A DAY
Customers invited to try new X-Men themed spicy menu items and enter sweepstakes to win trip to NYC

x-men-apocalypse-posterCOLUMBUS, Ohio – White Castle, America’s first fast food hamburger chain, is partnering with Twentieth  Century Fox Home Entertainment to host an X-Men themed sweepstakes, timed to Digital HD release of X-Men: Apocalypse on September 9, 2016. One lucky winner will receive a three-night trip for two to New York City and the opportunity to meet with a team of Hollywood special effects artists to transform into his or her favorite X-Men character, including a photo shoot to capture the memorable moment.

“Most people have a favorite super hero. But, what if they had the chance to actually become their favorite super hero for a day? With this fun sweepstakes, they can,” said Jamie Richardson, vice president of White Castle.. “We encourage all of our Cravers, near and far, to apply.”

Those who purchase a medium or large soft drink in-store, or a specially marked White Castle Slider six-pack in retail locations, will receive a scratch off card for a chance to win a trip for two to New York City to “Be an X-Men for a Day” and thousands of other White Castle and X-Men instant win prizes. The grand prize pack includes a professional photo shoot, airfare and three nights in a Manhattan hotel.

The sweepstakes opened on August 25 and will run until December 31, 2016, or while game pieces last. The grand prizewinner will be selected by January 31, 2017. No purchase is necessary to win. For rules and regulations, please visit   www.whitecastlesweeps.com.

In addition to the sweepstakes, White Castle customers and X-Men fans can try a new spicy Slider lineup that includes:

  • The Ghost Pepper Cheese Slider, an Original Slider with fiery ghost pepper cheese
  • The X-Treme Ghost Pepper Cheese Slider, an Original Slider with ghost pepper cheese, crispy onion chips and chipotle mayo
  • The Apocalyptic Waffle Slider, a Belgian Waffle Slider with a fresh-cracked egg, spicy chorizo sausage and ghost pepper cheese

To complement the Sliders, customers can also try the Mutant Loaded Fries – crinkle cut fries topped with onion chips, cheese sauce, barbeque sauce and sprinkled with bacon crumbles.

“You have to be brave to handle ghost pepper, and our new ‘X-Treme’ menu offerings will certainly put our Cravers’ taste buds to the test. They aren’t for the faint of heart,” said Richardson. “We have a feeling the Slider trio and the Mutant Loaded Fries are going to be a hit, and each menu item is designed to bring out everyone’s inner super hero.”

Cravers are encouraged to try the menu items and share their experiences on social media, using the hashtag #HowBraveIsYourCrave. And for a special deal, those who order an X-Men: Apocalypse Crave Case online during the promotion period can receive $5 off, using the promo code XMEN.

For more information, visit www.whitecastle.com.

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Film Editor John Delia has been on all sides of the movie business from publications to film making. He has worked as a film critic with ACED Magazine for more than 12 years and earned a Bachelors degree in communications from the University of Florida. John is a member of the Southeastern Film Critics Association. Follow John on Twitter @staragent1 or send John a message at jdelia@acedmagazine.com