Sage is a new food data platform created by designers and nutritionists. It just launched to give consumers a smarter food label. Sage’s platform allows consumers to access interactive digital food labels where food data is more transparent, the information on the label is personalized to each user’s unique interests and preferences, and it provides better visual designs that help consumers make sense of the important information around every product.
Sage comes from a collaboration between designers and nutritionists who were frustrated with the existing label, its one-size-fits-all approach, and the lack of innovation exhibited by governments and food companies in the area. According to Sage’s Founder and Head of Design, Sam Slover: “Our research showed that the vast majority of people find the current food label confusing, unintuitive, and unapproachable. We wanted to fix that through new technology and personalized design. Sage is the food label we’ve always dreamed of, and we fundamentally believe a digital platform is a more native way for modern consumers to access this information.”
Sage’s new digital label includes visualizations designed to help users understand the information around the food products they eat. Sage shows visualizations that include an ingredient list that highlights the food additives that have been used in the product with a helpful explanation of what they are.
The application shows indications of whether the food contains GMOs, common food allergens, and adheres to specific diet types. It also provides the following additional features:
- An indication of how much exercise it would take to burn off the product
- A map that plots out all the known locations of the product’s ingredients
- Personalized insights based on each user’s unique preferences and background
The company has several thousand products in its database already, and it is working with brands, stores and dietitians to add more products over the coming months. So the question is … what’s in your be-lly?
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