Yesterday, in 18 countries around the globe, THE HUNGER GAMES iconic ‘3-Finger salute’ was unveiled on high profile buildings, billboards and locations, including Times Square in New York, Westfield Centre in London, Colonne di San Lorenzo in Milan and Novy Arbat Avenue in Moscow. The hands used in the synchronized global outdoor advertising campaign were created from 6 images of people ranging from ages 8 to 80, both men and women and from all nationalities.
