Taiwanese indie pop duo, The Fur. (period included), return with the announcement of their sophomore album, Serene Reminder, due out December 10. The album asks the question: When life spins out of control…in an endless derailment from daily life, is there a constant, new normal that can alleviate all of it?
“Love conquers all” is The Fur.’s reply. Serene Reminder is like a series of memos in response to a year full of changes, as well as a record of the unexpected peaceful state of mind under these circumstances. The album is produced by Taiwanese musician Yuchain Wang.
Today, The Fur. — aka Yoz (singer & songwriter) and Zero (musical arrangements) — share their new single, “Oh Why“. The track is a perfect window into the world of Serene Reminder, with its city-pop sound that lights up listeners of Mitski, PREP, Phum Viphurit. The song itself dives into the depths of emotions that cannot be conveyed with language.
Yoz explains: “I wrote ‘Oh Why’ to talk about the communications we feel hard to exchange. It’s like being in a relationship and you can’t get to know better of the other person, yet the connection in between still exists.
It is a bittersweet kind of emotion. It’s a situation when you feel lost in the physical world but secretly celebrate the attraction between people. The idea is transformed into a monologue-like singing in this song, interpreting the unsolved feelings.”
Yoz continues, “‘Oh Why’ is produced by Yuchain Wang and recorded at MoriSound Studio in Taipei. It was a lovely time during the whole recording session. ‘Oh Why’ is very beautiful to me as it balances between light and heavy, confused and excited. It is a song that you can lock yourself up in the room and dance to. It is also a song you get to sing out the lyrics like yelling into the pillow. I hope people who listen to this song would also sense the projection they need, and soon able to clarify the true feelings in tough thoughts.
Despite all the obstructive moves, what is most important is the love we believe in. As I penned ‘the silent crystal speaks no extra conversation’, I am expressing the most crucial and the most ignored power placed underneath all. I’d like to shout out to our producer Yuchain Wang, performers Zero, Cheyo, and Hungli Chen for making this song so lively and solid in the right grooves.”
The new album’s lyrical content couldn’t be better for the feelings everyone around the globe has felt in 2020. Even though now Taiwan may seem like a paradise to residents of the USA, a place where concerts still happen and friends still gather, struggle and hardship have been embedded into this year on a global level. The duo’s attitude has been: If the measurement of a year is too immense, then start with a day; if no one knows what will happen in three months, why not focus on the three hours now? The album speaks directly to that sentiment.
I write like I think—fast, curious, and a little feral. I chase the weird, the witty, and the why-is-this-happening-now. From AI meltdowns to fashion glow-ups, if it makes you raise an eyebrow or rethink your algorithm, I’m probably writing about it. Expect sharp takes, occasional sarcasm, and zero tolerance for boring content.
